BUSN — Business Administration: Catalog Entries

12 catalog course(s) on file. Undergraduate courses are numbered 100–499; graduate courses 500–699. See the department page for faculty and program information.

BUSN 101 — Introduction to Business(3 cr.)

Surveys the major functional areas of business, including management, marketing, finance, and operations. Students examine how organizations create value within competitive and ethical contexts. Guest speakers from regional businesses illustrate course concepts.

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BUSN 205 — Principles of Management(3 cr.)

Introduces the theory and practice of managing people and organizations. Topics include planning, organizing, leading, and controlling within diverse organizational contexts. Case studies and team exercises develop practical management skills.

Prerequisite(s): BUSN 101

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BUSN 210 — Principles of Marketing(3 cr.)

Introduces the concepts and tools of marketing strategy, including market research, segmentation, and the marketing mix. Students develop a marketing plan for a product or service as a term project. Current digital marketing practices receive particular attention.

Prerequisite(s): BUSN 101

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BUSN 305 — Organizational Behavior(3 cr.)

Examines individual and group behavior within organizations, including motivation, leadership, and team dynamics. Students apply behavioral theory to real workplace scenarios through case analysis. The course draws on psychology and sociology alongside management theory.

Prerequisite(s): BUSN 205

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BUSN 320 — Business Finance(3 cr.)

Introduces the principles of corporate finance, including time value of money, capital budgeting, and risk and return. Students apply financial analysis tools to real company data. Spreadsheet modeling is emphasized throughout the course.

Prerequisite(s): BUSN 205

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BUSN 340 — Operations Management(3 cr.)

Examines the design and management of processes that produce goods and services. Topics include quality management, supply chain design, and process improvement methods. Students apply quantitative tools to operational decision problems.

Prerequisite(s): BUSN 205

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BUSN 360 — International Business(3 cr.)

Surveys the challenges and opportunities of conducting business across national borders. Topics include global market entry strategy, cross-cultural management, and international trade policy. Case studies span multiple industries and regions.

Prerequisite(s): BUSN 210

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BUSN 410 — Strategic Management(3 cr.)

Integrates knowledge from across the business curriculum to analyze how firms build and sustain competitive advantage. Students conduct comprehensive case analyses and a strategic planning simulation. The course serves as a bridge to the senior capstone.

Prerequisite(s): BUSN 305 and BUSN 320

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BUSN 495 — Business Capstone: Strategy Simulation(3 cr.)

Requires student teams to manage a simulated company competing against classmates over multiple business cycles. Teams make integrated decisions in marketing, finance, and operations and defend their strategy to a faculty panel. The course serves as the culminating experience for the business major.

Prerequisite(s): BUSN 410

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BUSN 510 — Managerial Decision Making(3 cr.)

Examines analytical frameworks and behavioral insights that inform effective managerial decisions under uncertainty. Students apply decision trees, scenario analysis, and negotiation strategy to case problems. Readings draw on current management research.

Prerequisite(s): BUSN 305

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BUSN 550 — Global Strategy(3 cr.)

Explores strategic decision making for firms competing in global markets. Topics include entry mode choice, global supply chain configuration, and managing multinational operations. Students complete a consulting-style analysis of a firm's global strategy.

Prerequisite(s): BUSN 360

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BUSN 610 — Seminar in Organizational Leadership(3 cr.)

Provides advanced study of leadership theory and practice through case analysis and personal leadership assessment. Students develop and present a leadership development plan. The seminar draws on both classic and emerging leadership research.

Prerequisite(s): BUSN 510

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