MKTG — Marketing: Catalog Entries

9 catalog course(s) on file. Undergraduate courses are numbered 100–499; graduate courses 500–699. See the department page for faculty and program information.

MKTG 101 — Introduction to Marketing(3 cr.)

Overview of marketing principles including the product, price, place, and promotion framework. Students examine how organizations identify and respond to customer needs. Case studies illustrate marketing strategy across industries.

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MKTG 210 — Consumer Behavior(3 cr.)

Study of the psychological, social, and cultural factors that influence purchasing decisions. Students analyze consumer decision-making models and their application to marketing strategy. Emphasis is placed on segmentation and targeting techniques.

Prerequisite(s): MKTG 101

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MKTG 230 — Marketing Research(3 cr.)

Introduction to the design and execution of market research studies, including surveys, focus groups, and secondary data analysis. Students learn to translate research findings into actionable marketing recommendations. Statistical software is used for data analysis.

Prerequisite(s): MKTG 101

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MKTG 310 — Digital Marketing(3 cr.)

Examination of marketing strategy across digital channels, including social media, search, and email campaigns. Students design and evaluate digital campaigns using industry-standard analytics tools. Emphasis is placed on measuring return on marketing investment.

Prerequisite(s): MKTG 101

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MKTG 330 — Advertising and Promotion(3 cr.)

Study of integrated marketing communications, including advertising, public relations, and sales promotion. Students develop a full promotional campaign for a client organization. Creative and strategic aspects of campaign development are both addressed.

Prerequisite(s): MKTG 210

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MKTG 350 — Brand Management(3 cr.)

Exploration of brand equity, positioning, and long-term brand strategy. Students examine how companies build, extend, and protect brand value over time. Case studies span both established and emerging brands.

Prerequisite(s): MKTG 210

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MKTG 410 — International Marketing(3 cr.)

Analysis of marketing strategy in global contexts, including cultural, legal, and economic considerations. Students develop an entry strategy for a company expanding into a foreign market. Emphasis is placed on adapting marketing mix decisions across cultures.

Prerequisite(s): MKTG 101

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MKTG 430 — Marketing Analytics(3 cr.)

Application of quantitative methods to marketing decision-making, including customer lifetime value, attribution modeling, and A/B testing. Students work with real datasets to derive actionable insights. Emphasis is placed on translating analytics into strategy.

Prerequisite(s): MKTG 230

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MKTG 495 — Marketing Capstone(3 cr.)

Culminating course in which student teams develop a comprehensive marketing plan for a client organization. Presentations are delivered to faculty and industry professionals. Serves as the senior capstone for the marketing major.

Prerequisite(s): Senior standing

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